Worked on a redesign project for the StubHub app, a leading platform for buying and selling tickets to live events. The goal of the redesign was to improve the user experience and make it easier for users to find and purchase tickets to their favorite events.

The original app had a confusing and cluttered design that made it difficult for users to find the information they were looking for. I started the redesign process by conducting research on the target audience and their needs. This helped me to identify the most important information that needed to be featured on the app and prioritize it in the design.

• Added categories of events based on the most grossing one which makes it easier to filter what the user is looking for and makes the process faster.
• Added filter icon beside search bar so the user can shortlist their search which eventually makes the process easier and quicker.

• A quick price check was added, so the user gets clarity easily on which stand they want to book rather than clicking on each seat for a price check.
• For a better UI experience, round edges were added which gives friendliness and easiness to the app which I noticed was missing before.

• Increased the text size of cost and made the text bold so it looks distinctive and easily visible.
• Rounded the corners of the card and added the shadow so it looks layered. The current page looks flat and dull.

• Added icons to the information to make it easily understandable to the users.
• Before the information was scattered and it was hard for the user to identify which ticket they are booking. And after the redesign, the information looks more structured and easy to navigate.

• Added the slide-in card which helps the user to know their booking and if they want to change anything before checkout.
• Changed the overall layout which better suits the event app. The current app lacks structure and looks too informative.

The new app features a sleek and modern design that is easy to navigate. The interface is intuitive and guides users through the ticket-purchasing process, making it simple and stress-free. The app also includes a range of helpful features, such as a personalized event recommendations section and a seating map, to help users find the perfect tickets for their needs.

The end result of the redesign was an app that is modern, user-friendly, and functional. The improvements have made it easier for users to find and purchase tickets to their favorite events, improving their overall experience with the StubHub platform.

I’m proud of the end result and believe that it will have a positive impact on the customers who use it.